Money is an excellent and fungible tool enough of which enables and defines freedom in a monetary economy, retail sale is where all costs for any item are terminally summed and the terminal end of the economic/productive process as well, employment is a good purpose but there are many good purposes and the government would be wiser to promote positive purpose than merely employment, and the constituencies of consumers (everyone) and small to medium businesses are massive and have a mutual self interest in having more money available to be spent. Hence these two constituencies are the natural alliance needed to propel a mass movement to break up the Banking and Financial monopoly whose self interests run contrary to the necessary costless supplementation of individual income the  economy requires to continuously flow.