Speaking of innovation the 50% Discount/Rebate policy at the various points of retail sale is so paradigm changing that its right up there with helio-centrism, homesteading, urbanization and agriculture, the control of fire, the creation of money itself and even the evolution of consciousness. Why? Because it invalidates anomalous orthodoxies like The Quantity Theory of Money with its implementation point being the summing and ending point of all costs and hence the point of calculation of ultimate inflation but with its reciprocal function of cost reduction for the consumer and rebate of total discounts back to the merchant it inverts the present reality of chronic erosive inflation into beneficial price and asset deflation which phenomenon again is a classic signature of historical paradigm changes.

Finally, it also qualifies as my coined term of a mega-paradigm change because its benefits spill over into bodies of knowledge and areas of human endeavor other than the area of primary analysis like for instance sociology and political science where it soothes the present tension over unafordability and the fact that Finance and oligarchs “own” governments.

Finally, finally, it expresses serendipity which is the unexpected benefit not even considered relevant to its primary area of application in that it creates a temporal universe system that everyone must and does participate in (retail sale and the economy) that enables and fosters better spirituality because its the greatest opportunity to self actualize gratitude for a gift…since meditation and prayer.

Not just an “Oh well” set of facts.