MSRP (Manufacturer’s Suggested Retail Price) is not an actual economic “suggestion”, but rather a necessity because without it very, very few individuals could afford to buy an automobile or re-sell goods and services that previously failed to sell due to price or over production.

However, these discounts must continue because their elimination would be a misalignment with the new monetary paradigm concept of Gifting as well as a blunting of the very resolving effect of the primary policy of the new paradigm, namely the 50% Discount/Rebate at retail sale.

Steve Hummel 07/18/2026