MSRP and claims that one could sell a product and make a profit if they charged you 50% more than what their ultimate price is doesn’t pass the smell test. Marketers know what the market will bear and it isn’t 50% more than what they’re offering. The demand simply isn’t out there. So out with phoniness and in with the beneficial integration of opposite self interests created by the 50% Discount/Rebate policy which is a genuine paradigm change in a single policy.