Challenge. All other things remaining the same, as retail sale to an individual is the terminal end of both the productive process itself and also the sum of all costs for any item or service….how could a discount to prices at that point , especially if it was fully rebated back to the retail merchant, possibly do any harm to any enterprise?….and why is it not part of the answer to not only the chronic inflation that dogs advanced economies, but also an opportunity for leaders and economic policy makers to seamlessly create beneficial price deflation even within profit making economies?

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