Accounting: Credit 50% Discount to Consumer, Debit back Full Rebate of Discounts to Merchant equals Mathematical Zero yet Doubling of consumer purchasing power and doubling of potential demand for every one of the merchant’s goods and services and thus painful chronic erosive inflation is transformed into beneficial deflation and the rigid orthodoxy of The Quantity Theory of Money is overturned

Philosophy: Gifting + Gifting = goodwill, integration and unity of apparently opposing self interests, greater abundance, dynamically stable systemic flow, individual joy instead of frustration, aggravation and disgruntlement

Discovery that consumer and financial retail sale are the single mandatory and universally participated in and hence the only aggregative as in macro-economic points in the entire economic process, and so they are the perfect place to implement the equilibrating yet abundance creating effects of the 50% Discount/Rebate policy at retail sale.