Because it resolves the normal conflict of interest between merchant and consumer into a synthesis/Thirdness Greater Oneness Solution that benefits both equally. How? By mathematically doubling the potential purchasing power of every consumer while simutaneously doubling the potential demand for every merchant’s goods and services. In other words its “all good”…for every agent (except perhaps for monopoly enterprise, although they’ll benefit by the increased demand also…even though they’ll have to give up their dominating control…which is actually a benefit because transitioning from the out-ethic state of domination to competitive and yet genuinely of good will toward the consumer…is probably the greatest benefit. Just ask the Roman Catholic Church which benefitted thusly after The Protestant Reformation.