1. Because we have not realized that the present zeitgeist is Power, Profit and Control,
2. that it has been in effect for the entire history of the human species,
3. that without a higher ethic power, profit and control are inevitably problematic and so
4. the new zeitgeist we need to recognize is Grace as in Redeemed/Redemptive Power, Profit and Control.

And the next and most important step in this change is implementing the new monetary and economic paradigm of Grace as in Strategic Monetary Gifting via a policy of a 50% Discount/Rebate at retail sale…because everyone participates in and/or is effected by money and the economy and hence doing so with this new policy would be the greatest opportunity to self actualize gratitude for a gracious gift of price since meditation and prayer.