A 50% Discount/Rebate policy at retail sale transforms chronic erosive inflation into beneficial price and asset deflation…by increasing the money supply with Monetary Gifting. Milton Friedman turns over in his grave. Make the discount permanently 52% that enables enterprise the freedom to potentially increase their prices by 2% per annum, also index the Discount/percentage to an honest assessment of monthly inflation and then tax any revenue enterprise may or may not gain from inflating further at a rate of at least 100%. Finally, create The Department of Competition, Innovation and The Public’s Bully Pulpit that has weekly press conferences that points the finger at greed inflaters and asks consumers what they are going to do about such anti-social behavior that erodes their purchasing power.